A Viral advert for New Era’s exclusive range of MLB caps for JD Sports. Filmed on the streets of London using 7D’s, VHS and GoPro’s. The film depicts groups of young people racing each other towards the JD sports store as they all try to get their hands on the new hats first.

Director: Niall Kenny
Producer: Posy Dixon
Camera: John Fisher, Hugo Donkin, Chris Read.
Editor: Niall Kenny
Colourist: William H.W. Read